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Case Study

iProperty's Journey to Market Leadership

Discover how Malaysia's leading property portal achieved exponential growth through strategic SEO optimization and content transformation.

Client Iproperty - AI Search Rankings
280%
Organic Traffic Growth
2M+
Monthly Active Users
65%
Conversion Rate Increase
#1
Market Position

The Challenge

iProperty faced significant obstacles in establishing market dominance in Malaysia's competitive real estate sector.

Limited Search Visibility

Struggling to rank for high-value property-related keywords and facing strong competition in organic search results.

User Engagement

High bounce rates and low user engagement metrics affecting overall site performance and conversions.

Market Competition

Intense competition from established real estate portals and emerging digital platforms.

Our Solution

A comprehensive SEO strategy focused on technical excellence, content optimization, and user experience.

Technical SEO Optimization

  • • Implemented advanced schema markup for property listings
  • • Enhanced site architecture and internal linking
  • • Improved page load speed and mobile responsiveness

Content Strategy

  • • Created location-specific property guides
  • • Developed interactive property calculators
  • • Implemented AI-powered property recommendations

User Experience Enhancement

  • • Redesigned property search interface
  • • Added virtual property tours
  • • Implemented real-time chat support

The Results

Transformative growth across all key performance indicators.

Search Rankings

  • • #1 position for 80% of target keywords
  • • 280% increase in organic traffic
  • • 65% growth in property inquiries

User Engagement

  • • 45% decrease in bounce rate
  • • 3x increase in time on site
  • • 70% improvement in page load speed

Business Impact

  • • 150% increase in agent signups
  • • 200% growth in property listings
  • • #1 property portal in Malaysia

"The SEO transformation delivered by AISearchRankings has been instrumental in establishing iProperty as Malaysia's leading property portal. The results have exceeded our expectations across all metrics."

Client Iproperty - AI Search Rankings

Marketing Director

iProperty Malaysia

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