Entity SEO Training
Move beyond keywords and learn to optimize for concepts. This training provides a complete framework for building your brand's authority in Google's Knowledge Graph and dominating semantic search.
Your Entity SEO Roadmap
This roadmap will guide you from understanding what entities are to strategically building and connecting them across the web.
Foundations
Understanding entities vs. keywords.
On-Page Optimization
Defining entities on your website.
Off-Page Signals
Building your knowledge graph.
Measurement
Tracking entity-based performance.
What is an Entity?
In SEO, an entity is any well-defined thing or concept that exists uniquely. It can be a person, place, organization, product, or even an idea. Google's Knowledge Graph is a massive database of these entities and the relationships between them.
Entity SEO is the practice of optimizing your content to make it easy for Google to identify, understand, and connect the entities relevant to your brand. This builds trust and authority, making you a preferred source for AI Overviews.
Real-Life Relevance:
If you are a "plumber in Brooklyn," Entity SEO is about proving to Google that you are a specific, trusted instance of the "Plumber" entity, strongly associated with the "Brooklyn" entity.
Defining Entities On-Page
Your website is the primary source for defining your core entities. You must be clear and consistent.
- Use Clear Language: Unambiguously state who you are, what you do, and where you are located on your homepage, about page, and contact page.
- Implement Schema Markup: Use `Organization`, `Person`, `Product`, or `Service` schema to explicitly tell Google about your entities and their properties (like name, address, founder, etc.).
- Create Entity Homepages: For your most important products or services, create dedicated pages that act as the definitive source of information for that entity.
Real-Life Relevance:
Your "About Us" page is the cornerstone for defining your company as an entity. It should clearly state your official name, history, and mission, all of which can be marked up with `Organization` schema.
Building Your Knowledge Graph
Google validates the information on your site by cross-referencing it with other trusted sources across the web. Building consistent off-page signals is crucial for solidifying your entity.
- Consistent Citations: Ensure your business Name, Address, and Phone Number (NAP) are identical across all directories (Google Business Profile, Yelp, etc.).
- Wikidata and Wikipedia: A well-sourced entry in Wikidata is a powerful signal. A Wikipedia page is the gold standard for notability.
- Authoritative Mentions: Earn mentions and links from reputable industry publications, news sites, and partner websites.
Real-Life Relevance:
When a trusted news site writes an article about your company (entity) and links to your website, it strongly validates the information you claim about yourself.
Ready to Build Your Knowledge Graph?
Entity SEO is a powerful, long-term strategy for building a defensible brand in search. Our experts can help you implement a comprehensive entity optimization plan.
Secure My Brand Entity