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Competitive Intelligence

Competitive Gap Score

Know exactly where competitors are winning AI answer-slots and where you have opportunities to overtake them. Turn competitive intelligence into AI search dominance.

Competitive Gap Analysis
Your Brand
65
Leader
92
Competitor B
78
Competitor C
58
⚠ Gap: -27 points from leader

Four Types of Competitive Gaps

Understanding the different ways competitors can outperform you in AI search

Content Gaps

Topics competitors cover that you don't

Quality Gaps

Same topics but competitor content ranks higher

Authority Gaps

Competitor gets cited more as expert source

Technical Gaps

Better schema, speed, or AI-readiness

Why Competitive Gap Analysis Matters

Competitive Gap Score reveals the specific areas where your competitors are winning AI search visibility—and shows you exactly how to close those gaps.

The Zero-Sum Reality: AI answer-slots are limited. When ChatGPT or Perplexity cites a competitor, they're not citing you. Every gap represents lost traffic, leads, and revenue going to your competition.

How We Calculate Your Score

Your AI visibility score - Competitor average score, adjusted for query importance and conversion potential

Score Interpretation

+10 to +100
Leading the Pack
-10 to +9
Competitive Parity
-30 to -11
Notable Gaps
-100 to -31
Significant Lag
Close Gaps Fast

Quick Wins: Outmaneuver Competitors

1

Identify top 5 queries where competitors outrank you in AI answers

2

Create superior content for high-gap topics

3

Analyze competitor content structure and match/exceed quality

4

Target competitor-dominated long-tail queries

5

Build FAQ content addressing questions competitors miss

6

Update existing content to be more comprehensive

Gap Closing Strategy
🎯
Content Gaps
27 opportunities identified
📈
Quality Improvements
15 pages need enhancement
💪
Authority Building
Build expert citations
Technical Optimization
Schema & speed fixes
Long-Term Dominance

Strategic Actions for Competitive Leadership

Develop systematic competitive monitoring program

Build content moats in your strongest areas

Create proprietary data or research competitors lack

Establish partnerships that generate unique citations

Competitive Advantage Timeline
Month 1-2
Quick content wins & technical fixes
Month 3-4
Authority building & partnerships
Month 5-6
Scale winning strategies
Month 6+
Market leadership position

Competitive Landscape Insights

How competitive gaps impact AI search performance

67%

Content Gap Impact

Of AI answer-slots lost due to content gaps competitors filled first

3x

Citation Advantage

Brands closing gaps see 3x more AI citations within 90 days

82%

First-Mover Retention

Of early AI answer positions are retained 6+ months

Related Metrics

These metrics complement Competitive Gap Score

Discover Your Competitive Gaps

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