What is Share of Voice in AI search?

Share of Voice (SOV) in AI search measures the percentage of AI-generated answers in your industry that mention or cite your brand. It indicates how much of the 'AI conversation' your brand owns compared to competitors.

Why is AI Share of Voice important?

AI SOV is a leading indicator of future market share. Research shows brands with higher SOV in AI search typically see corresponding increases in organic traffic, leads, and revenue within 6-12 months.

What is a good AI Share of Voice percentage?

Category leaders typically have 30%+ SOV. Strong presence is 15-29%. Moderate visibility is 5-14%. Below 5% indicates low visibility requiring immediate attention. The 'fair share' target is your market share percentage.

How can I increase my AI Share of Voice?

Increase SOV by: creating content for high-volume queries, building FAQ content for conversational search, publishing original research AI can cite, increasing brand mentions across authoritative sources, and becoming a thought leader.

How is AI Share of Voice calculated?

AI SOV is calculated as: (Your brand citations ÷ Total industry citations) × 100, weighted by query volume and user intent. It considers direct mentions, website citations, AI recommendations, and competitive comparisons.

Share of Voice Index | AI Search Brand Visibility

Components of AI Share of Voice

The four ways your brand can appear in AI-generated content

Direct Brand Mentions

40% weight

Website Citations

30% weight

AI Recommendations

20% weight

Competitive Comparisons

10% weight

Why Share of Voice Predicts Growth

Share of Voice Index measures how much of the AI-generated conversation in your industry features your brand. It's a leading indicator of future market share.

The SOV-Market Share Link: Research shows brands with AI SOV exceeding their market share tend to grow, while those with lower SOV tend to shrink. Your AI SOV today predicts your market share tomorrow.

How We Calculate Your Index

(Your brand citations ÷ Total industry citations) × 100, weighted by query volume and intent

Score Ranges

30-100%

Category Leader

15-29%

Strong Presence

5-14%

Moderate Visibility

0-4%

Low Visibility

Increase SOV Fast

Quick Wins: Grow Your Voice

1

Create content for high-volume queries where you're underrepresented

2

Build FAQ content targeting conversational queries

3

Optimize existing top content for AI-friendly formats

4

Add more quotable statistics and data points

5

Increase brand mentions across authoritative sources

6

Participate in industry discussions and forums

You

40%

Others

60%

Long-Term Dominance

Strategic Actions for Category Leadership

Build comprehensive thought leadership program

Develop proprietary research that gets cited

Create definitive guides for key industry topics

Establish brand as the go-to expert source

Market

45%

The Business Impact of AI Share of Voice

How SOV correlates with business outcomes

+25%

Traffic Growth

Average organic traffic increase per 10% SOV gain

0.9

Correlation to Revenue

Strong statistical correlation between AI SOV and revenue

18mo

Lead Time

Average time for SOV gains to translate to market share

Related Metrics

These metrics complement Share of Voice Index

Brand Authority Rating

Authority drives SOV - build expertise to increase voice

Competitive Gap Score

Close gaps to steal SOV from competitors

Citation Authority Score

Quality citations amplify your share of voice

Measure Your Share of Voice

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