Buyer Decision Gap Finder
What comparisons are potential customers making before they decide what to buy?
We identify the choices your buyers weigh up, then rank them by how close they sit to the sale.
The short answer
The comparisons ranked by commercial relevance, and the decision framework a page would need in order to help. The free version of this check is still being built. The work that resolves what it finds is available today.
- We show our working. Every finding names the source it came from and the date we observed it, so you can check it rather than take our word for it.
- One recommendation, not a catalogue. This check maps to one specific piece of work, decided in advance, so the finding chooses the recommendation.
- We say when nothing is wrong. If this check finds no meaningful problem, it recommends nothing at all.
What we look at
The 6 things this check examines
Nothing here is guesswork. Each item is read from what is genuinely published about your business right now.
- 1Repair against replacement.
- 2One option against a competing option.
- 3A product type against its common alternative.
- 4Doing it yourself against hiring a professional.
- 5Your business against the alternative buyers usually consider.
- 6A short term fix against a long term solution.
If you would rather we handled it
Extra Comparison Page
A fair comparison page that answers "which should I choose", which is the question buyers ask right before they decide.
Every step, in order
- Agree the comparison and the angle day 2 What is being compared is agreed with you. Deliverable: a brief naming each option and who each one suits.
- Gather the facts for both sides day 5 Real, checkable facts are gathered for every option. Nothing unverifiable goes on the page.
- Write the comparison page day 8 The page is written with a scannable table and an honest recommendation per buyer type. Sent to you for approval.
- Publish with matching schema day 12 The approved page goes live with schema matching the visible comparison.
What you receive
- The published comparison page
- A scannable comparison table
- An honest recommendation for each type of buyer
What we need from you
- What you want compared, for example your service against a common alternative
That is the whole list. Everything else we gather ourselves from what is already published.
Creating your account takes about a minute and costs nothing. Your price appears in your portal, beside this scope, with an approval step before anything is billed. We do not guarantee rankings or AI recommendations, because nobody can.
Create your account and see this priced
It takes about a minute. There is no credit card needed to signup, no charge, and nothing is billed.
What you are signing up to see
What comparisons are potential customers making before they decide what to buy?
The work: Extra Comparison Page. 4 steps over 12 days, 3 deliverables.
- 1 You create your account
- 2 We open your portal on this exact work
- 3 You see the price and the full scope
- 4 You approve it, or you do not
Before you decide
Questions people ask about this check
What exactly does the Buyer Decision Gap Finder look at?
We identify the choices your buyers weigh up, then rank them by how close they sit to the sale. Specifically, it checks repair against replacement, one option against a competing option, and 4 other things listed in full on this page. The comparisons ranked by commercial relevance, and the decision framework a page would need in order to help.
Can I run this check today?
Not yet. The free version of this check is still being built, and we would rather say so than show you a button that does nothing. The work that resolves what it finds, Extra Comparison Page, is available today, and we can run this analysis for you as part of it.
Why does this matter to my revenue?
When your site does not help someone make the comparison, they make it somewhere else, using information written by a competitor.
What happens if I ask you to handle it?
We deliver Extra Comparison Page as 4 separate steps over 12 days, and every step appears in your portal with its own due date so you can watch it happen without chasing anyone. You receive 3 named deliverables at the end. Nothing is billed until you have seen the full scope and approved the price.
What do you need from me?
Only what we cannot find ourselves: what you want compared, for example your service against a common alternative. We gather everything else from what is already published about your business.
Why can I not see the price on this page?
Because a number on its own tells you very little. Create your free account and the price appears in your portal, sitting beside the full scope, the steps, the deliverables, and the delivery date, with an approval step before anything is billed. There is no card and no charge to create the account.
Will this guarantee that AI recommends my business?
No, and you should be careful with anyone who says it will. Nobody controls what an AI assistant says. What can be controlled is the accuracy, completeness, and consistency of the evidence those systems read about you, and that is the work we do. We reply within two business hours, and our working day is Monday to Friday, 9am to 6pm Pacific Time.
Often checked together
Related checks for the same problem
These look at neighbouring parts of the same picture. Businesses that need one of them usually need at least one of these.