Website Understanding Check
Is my website actually helping customers and AI understand why they should choose my business?
We read your site the way a serious buyer reads it, and the way a machine reads it.
The short answer
How many of the important business questions your site answers clearly, plus examples of the questions it cannot answer at all. The free version of this check is still being built. The work that resolves what it finds is available today.
- We show our working. Every finding names the source it came from and the date we observed it, so you can check it rather than take our word for it.
- One recommendation, not a catalogue. This check maps to one specific piece of work, decided in advance, so the finding chooses the recommendation.
- We say when nothing is wrong. If this check finds no meaningful problem, it recommends nothing at all.
What we look at
The 8 things this check examines
Nothing here is guesswork. Each item is read from what is genuinely published about your business right now.
- 1Business clarity, meaning whether a stranger learns what you do in seconds.
- 2Service clarity, including what is in scope and what is not.
- 3Location clarity and the areas you genuinely serve.
- 4Coverage of the questions customers ask before they buy.
- 5Proof and trust signals that a cautious buyer looks for.
- 6Pricing context, even where a fixed price cannot be published.
- 7Conversion paths, and whether the next step is ever unclear.
- 8Structured information, internal architecture, and extractable answers.
If you would rather we handled it
Answer Engine Optimized Website Development
A complete website built from the ground up to be readable, quotable, and trusted by AI answer engines as well as people.
Every step, in order
- Discovery and requirements day 5 Your goals, buyers, services, and constraints are agreed. Deliverable: a signed off requirements brief.
- Complete your business record day 10 Your Source of Truth is completed and approved, because every page and every schema block is built from it.
- Map the buyer questions day 15 The questions the site must answer are mapped to pages. Deliverable: the page map with the question each page wins.
- Take a pre build baseline day 17 Your current named rate is measured before anything changes, so the result can be proven rather than claimed.
- Design the page system day 27 A mobile first design system is produced covering every page type. Deliverable: designs for your approval.
- Build the site day 47 The approved design is built responsive, accessible, and fast, with clean semantic markup an engine can parse.
- Write every page answer first day 55 Every page is written to lead with a direct answer, then detail, then proof. Deliverable: all copy, for your approval.
- Implement complete schema day 60 Schema is implemented across every page, matching visible content exactly. Nothing is marked up that a reader cannot see.
- Technical readiness pass day 65 Core Web Vitals, crawlability, canonicals, sitemap, and redirects are all completed and verified.
- Accessibility and cross device pass day 68 The site is verified against WCAG 2.2 AA and checked on real mobile, tablet, and desktop sizes.
- Launch day 71 The site goes live with redirects in place from every old URL. Deliverable: a launch record.
- Post launch measurement and handover day 75 The named rate is measured again against the baseline. Deliverable: a before and after report plus full handover of access and documentation.
What you receive
- The live website
- Every page written answer first
- Complete schema matching every page
- A measured baseline and a post launch reading
- Full handover including access and documentation
What we need from you
- Your brand assets, your approved business facts, and a decision on the domain
That is the whole list. Everything else we gather ourselves from what is already published.
Creating your account takes about a minute and costs nothing. Your price appears in your portal, beside this scope, with an approval step before anything is billed. We do not guarantee rankings or AI recommendations, because nobody can.
Create your account and see this priced
It takes about a minute. There is no credit card needed to signup, no charge, and nothing is billed.
What you are signing up to see
Is my website actually helping customers and AI understand why they should choose my business?
The work: Answer Engine Optimized Website Development. 12 steps over 75 days, 5 deliverables.
- 1 You create your account
- 2 We open your portal on this exact work
- 3 You see the price and the full scope
- 4 You approve it, or you do not
Before you decide
Questions people ask about this check
What exactly does the Website Understanding Check look at?
We read your site the way a serious buyer reads it, and the way a machine reads it. Specifically, it checks business clarity, meaning whether a stranger learns what you do in seconds, service clarity, including what is in scope and what is not, and 6 other things listed in full on this page. How many of the important business questions your site answers clearly, plus examples of the questions it cannot answer at all.
Can I run this check today?
Not yet. The free version of this check is still being built, and we would rather say so than show you a button that does nothing. The work that resolves what it finds, Answer Engine Optimized Website Development, is available today, and we can run this analysis for you as part of it.
Why does this matter to my revenue?
The gap is usually wider than a content edit. Missing information tends to run through the site structure, the service coverage, the trust signals, and the conversion experience at the same time.
What happens if I ask you to handle it?
We deliver Answer Engine Optimized Website Development as 12 separate steps over 75 days, and every step appears in your portal with its own due date so you can watch it happen without chasing anyone. You receive 5 named deliverables at the end. Nothing is billed until you have seen the full scope and approved the price.
What do you need from me?
Only what we cannot find ourselves: your brand assets, your approved business facts, and a decision on the domain. We gather everything else from what is already published about your business.
Why can I not see the price on this page?
Because a number on its own tells you very little. Create your free account and the price appears in your portal, sitting beside the full scope, the steps, the deliverables, and the delivery date, with an approval step before anything is billed. There is no card and no charge to create the account.
Will this guarantee that AI recommends my business?
No, and you should be careful with anyone who says it will. Nobody controls what an AI assistant says. What can be controlled is the accuracy, completeness, and consistency of the evidence those systems read about you, and that is the work we do. We reply within two business hours, and our working day is Monday to Friday, 9am to 6pm Pacific Time.
Often checked together
Related checks for the same problem
These look at neighbouring parts of the same picture. Businesses that need one of them usually need at least one of these.