High Priority • 15% Weight

Brand Authority Rating

What is Brand Authority Rating?

Evaluates how AI systems assess your brand's expertise, trustworthiness, and industry standing. This metric uses a weighted score of citation quality, entity relationships, content depth, and trust signals to determine whether AI will recommend your brand over competitors.

Why This Metric Matters

  • Citation Decision Factor Determines whether AI will recommend your brand over competitors in answer generation
  • 15% of Brand Clarity Score Significant weighted metric in Section 1 analysis
  • E-E-A-T Alignment Directly supports Google's Experience, Expertise, Authoritativeness, and Trustworthiness guidelines
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Understanding Your Score

Where does your brand authority stand?

Excellent
90-100

Industry Authority

Good
70-89

Established Expert

Average
45-69

Emerging Voice

Poor
0-44

Unrecognized

Quick Wins: Immediate Actions

1

Add author credentials and expertise markers

2

Showcase awards, certifications, and industry recognition

3

Publish original research or case studies

4

Get featured in industry publications

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