AI Entity Recognition & Brand Authority Analysis
This section measures how well AI systems recognize your brand as an authoritative entity in your industry and evaluates your overall presence in AI-powered search environments.
Brand Clarity evaluates four critical dimensions of your brand's AI search presence:
Range: 0-100 | Industry Average: 52
This score indicates how well AI systems can identify your brand as a unique, authoritative entity separate from similar businesses or generic keywords. Higher scores mean AI engines recognize you as an expert source worth citing.
Formula: (Knowledge Graph Presence × 0.4) + (Citation Frequency × 0.3) + (Entity Signals × 0.2) + (E-E-A-T Markers × 0.1)
We analyze your presence in Google's Knowledge Graph, frequency of brand mentions in AI responses, strength of entity signals (schema markup, structured data), and E-E-A-T markers (expertise, experience, authoritativeness, trustworthiness).
Range: 0-100 | Industry Average: 48
Your overall prominence and frequency of appearance across major AI search platforms when users search for topics in your industry. High visibility means you're consistently included in AI-generated answers.
Formula: (ChatGPT Mentions × 0.25) + (Google AI Overview Presence × 0.30) + (Perplexity Citations × 0.20) + (Bing Copilot Inclusion × 0.15) + (Claude Recognition × 0.10)
We query 500+ relevant search terms across five major AI platforms, measuring how often your brand appears, the context of mentions, and prominence within responses.
Conversational AIWeight: 25%
Search IntegrationWeight: 30%
Answer EngineWeight: 20%
Range: 0-100 | Industry Average: 45
The trust, credibility, and expertise signals associated with your brand that influence whether AI systems view you as a reliable source worth citing in responses.
Formula: (Domain Authority × 0.25) + (Expert Author Signals × 0.25) + (Trust Badges × 0.20) + (Citation Quality × 0.20) + (Social Proof × 0.10)
We analyze your website's domain authority, strength of author expertise markers, presence of trust indicators, quality of sites citing you, and social validation metrics.
Range: 0-100 | Industry Average: 40
Your competitive standing in AI search results relative to market leaders and direct competitors in your industry. Higher scores indicate stronger positioning against competition.
Formula: (Market Share % × 0.35) + (Competitive Advantage Gap × 0.30) + (Share of Voice × 0.25) + (Ranking Velocity × 0.10)
We compare your AI search presence against the top 10 competitors in your niche, measuring relative market share, competitive gaps, prominence in AI responses, and improvement trends.
Top performer in your industry with strongest AI presence (typically 80-100 score)
Median performance across all businesses in your category (typically 35-45 score)
Based on these metrics, here's what high-performing businesses do differently:
Top performers maintain crystal-clear entity definitions across all platforms, making it easy for AI to understand exactly what they do and who they serve.
Leaders don't rely on a single trust signal—they layer expertise markers, credentials, citations, and social proof systematically.
High-visibility brands create genuinely helpful content that answers questions completely, positioning sales as a natural next step.
Market leaders track these metrics monthly and adjust strategies based on data, not assumptions.
Get a free audit to see exactly where you stand and receive personalized recommendations for improvement.