Section 2 • 25% of Overall Score

Competitive Analysis Metrics

Understand your competitive positioning and strategic opportunities in AI-powered search. These metrics reveal how you compare against competitors in AI citations, recommendations, and market share.

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Core Competitive Metrics

Measure your position in the AI search battlefield

AI Search Market Position Score

20% Weight Critical Priority
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Ranks your brand's visibility against competitors in AI search results.

What It Measures

  • Relative share of AI citations vs competitors
  • Answer positioning in AI-generated responses
  • Mention quality compared to market leaders
  • Competitive gap analysis across platforms

Quick Wins

  • Identify competitor content gaps
  • Optimize for low-competition queries
  • Create comparison content
  • Target long-tail opportunities

Competitive Share of Voice

18% Weight Critical Priority
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Measures your citation frequency compared to direct competitors.

What It Measures

  • Citation count vs top 5 competitors
  • Platform-specific share percentages
  • Trending share over time
  • Category-specific dominance

Quick Wins

  • Track competitor mentions
  • Identify share-stealing opportunities
  • Create superior content on shared topics
  • Build authority in underserved areas

AI Recommendation Rank

15% Weight High Priority
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Your average position in AI-generated recommendation lists.

What It Measures

  • Average ranking position (1-10)
  • First-position capture rate
  • Recommendation frequency
  • Context-specific rankings

Quick Wins

  • Optimize for recommendation triggers
  • Enhance unique value propositions
  • Build social proof signals
  • Improve conversion messaging

Differentiation Score

15% Weight High Priority
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Measures uniqueness of your value proposition to AI systems.

What It Measures

  • Unique attribute identification
  • Proprietary methodology recognition
  • Distinctive content markers
  • Brand differentiation clarity

Quick Wins

  • Highlight unique features prominently
  • Create proprietary frameworks
  • Develop signature methodologies
  • Emphasize exclusive offerings

Market Authority Index

12% Weight Medium Priority
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Assesses industry leadership signals recognized by AI.

What It Measures

  • Industry award recognition
  • Media mention quality
  • Expert status indicators
  • Market leadership signals

Quick Wins

  • Showcase awards and recognition
  • Publish thought leadership
  • Participate in industry events
  • Build expert profiles

Competitive Gap Analysis

10% Weight Medium Priority
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Identifies where you lag behind top competitors.

What It Measures

  • Content coverage gaps
  • Technical implementation gaps
  • Authority signal deficits
  • Feature parity analysis

Quick Wins

  • Audit competitor strengths
  • Prioritize high-impact gaps
  • Fast-follow on proven tactics
  • Leapfrog with innovation
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