The foundation metric that determines whether AI systems understand your business as a distinct, authoritative entity worth citing and recommending.
Your AI Entity Recognition Score measures how accurately and consistently AI systems like ChatGPT, Perplexity, Claude, Google AI, and Bing Copilot identify your business as a distinct, authoritative entity in your industry.
Unlike traditional SEO that focuses on keywords and backlinks, AI search depends on entity recognition—the ability for AI to understand that "your business name" refers to a real, trustworthy company with specific attributes, services, and expertise.
Key Insight: If AI doesn't recognize you as a distinct entity, it won't cite you—even if you have the best content. Entity recognition is the prerequisite for all AI visibility.
60% of searches never leave AI platforms. Users ask ChatGPT or Perplexity for recommendations and take action without ever clicking through to Google. If these AI systems don't recognize your business as an entity, you're invisible to this traffic.
A law firm with strong entity recognition gets cited in 8 out of 10 AI answers for "best lawyer for [practice area] in [city]." A competitor with weak recognition gets cited in 0 out of 10—even with better reviews and more content.
We analyze your entity recognition across 5 AI platforms using 20+ industry-relevant queries to generate a composite score from 0-100.
How often AI mentions your business name in answers
Correctness of services, location, expertise AI associates with you
Existence in Google Knowledge Graph, Wikidata, other entity databases
Recognition consistency across all 5 AI platforms
Testing Methodology: We run 20+ queries like "best [your service] in [your city]" and "top [your industry] companies for [specific need]" across ChatGPT, Perplexity, Claude, Google AI, and Bing Copilot, then analyze citation frequency, accuracy, and context quality.
Poor
Invisible to AI
Fair
Occasional mentions
Good
Regular citations
Excellent
Dominant presence
Average by Industry: Professional services (law, accounting, consulting) average 45-50. E-commerce brands average 35-40. Local service businesses (HVAC, plumbing, contractors) average 25-30. Market leaders score 70+.
Add Organization, LocalBusiness, and Service schema markup to your website. This is the primary way AI systems extract entity attributes.
Create/claim entries in Google Knowledge Panel, Wikidata, Crunchbase, and industry-specific databases. AI pulls entity data from these sources.
Ensure your business Name, Address, Phone are identical across all directories, social profiles, and websites. Inconsistency confuses AI entity matching.
Create thought leadership content with clear author attribution. AI gives higher entity weight to businesses with recognized subject matter experts.
Entity connections and relationships
Trust and credibility signals
Cross-platform presence measurement
Structured data completeness
Get your free AI audit to see your exact score across all 50+ metrics, plus a personalized battle plan for improving your AI search visibility.
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