These 6 metrics measure how well AI systems understand your business as a distinct entity, from entity recognition and brand authority to knowledge graph presence and category classification.
Each metric measures a specific aspect of how AI understands your business
Measures how accurately and consistently AI systems identify your brand as a distinct, authoritative entity across platforms.
Tracks your brand's appearance frequency across AI-powered search results and answer engines.
Assesses the strength of your expertise and authoritativeness signals that AI uses to determine citation worthiness.
Evaluates the completeness and accuracy of your structured entity data in knowledge bases used by AI.
Measures how correctly AI systems categorize your business in industry taxonomies and topic classifications.
Assesses the quality and relevance of connections between your entity and related entities in AI knowledge graphs.
Each metric contributes its weighted percentage to your section score
Brand Clarity Score = (AI Entity Recognition × 0.20) + (Search Visibility Index × 0.20) + (Brand Authority Rating × 0.15) + (Knowledge Graph Presence × 0.15) + (Category Classification × 0.15) + (Entity Relationship Strength × 0.15)
Focus on the two 20% weighted metrics first (Entity Recognition and Search Visibility) for maximum impact on your overall Brand Clarity score.
Run your free AI audit to see how well AI systems understand your business across all 6 metrics.