Technical Analysis Metrics

Understanding the technical foundations of AI search optimization

What is Technical Analysis?

Technical Analysis evaluates your website's infrastructure and how effectively it communicates with AI systems. This includes schema markup, knowledge graph presence, crawlability, and structured data implementation.

Why It Matters: AI platforms rely heavily on structured data to understand and index content. Poor technical implementation creates barriers preventing AI systems from properly reading and citing your content.

Schema Markup Quality

Structured data completeness and accuracy

What It Measures

Schema Markup Quality assesses how well your website uses Schema.org structured data to help AI systems understand your content. High scores indicate comprehensive, error-free implementation across all important pages.

How We Calculate It

Formula:

Schema Quality = (Coverage × 35%) + (Accuracy × 30%) + (Rich Snippet Potential × 25%) + (Implementation Depth × 10%)

Assessment Criteria:

  • Coverage (35%): Percentage of pages with proper schema markup
  • Accuracy (30%): Validation score with no errors or warnings
  • Rich Snippet Potential (25%): Use of advanced schema types (FAQPage, HowTo, Product, etc.)
  • Implementation Depth (10%): Nested and interconnected schema relationships

Essential Schema Types for AI

Schema Type Purpose AI Impact
Organization Defines your business entity Helps AI recognize your brand as authoritative source
LocalBusiness Location and contact information Enables AI to provide accurate business details
Article Blog posts and news content Allows AI to understand and cite your content
FAQPage Question-answer pairs Prime source for AI-generated Q&A responses
HowTo Step-by-step instructions Structured format AI can directly reference
Product Product details and reviews Enables AI shopping recommendations
BreadcrumbList Site navigation structure Helps AI understand content hierarchy

What Improves This Score

  • Comprehensive schema on all important pages (not just homepage)
  • Multiple schema types per page where relevant
  • Zero validation errors in Google's Rich Results Test
  • Use of advanced schema types (FAQPage, HowTo, Dataset)
  • Nested schema relationships (e.g., Organization > Person > Review)

What Hurts This Score

  • Missing schema on important content pages
  • Validation errors or warnings
  • Outdated or deprecated schema properties
  • Generic schema without specific context
  • Inconsistent implementation across similar pages
Implementation Guide

To improve schema quality:

  1. Audit all pages using Google's Rich Results Test
  2. Implement Organization schema on every page
  3. Add content-specific schema (Article, Product, HowTo, FAQPage)
  4. Use JSON-LD format (preferred by search engines)
  5. Validate regularly and fix errors immediately
  6. Include all recommended properties, not just required ones

Knowledge Graph Presence

Your connectivity in Google's entity network

What It Measures

Knowledge Graph Presence evaluates how well your brand is recognized and connected within Google's vast entity database. Strong presence means AI systems understand your relationships, expertise areas, and contextual relevance.

How We Calculate It

Formula:

Knowledge Graph Score = (Entity Connections × 40%) + (Verified Facts × 30%) + (Related Entities × 20%) + (Update Frequency × 10%)

What We Analyze:

  • Entity Connections: Links between your brand and other recognized entities
  • Verified Facts: Confirmed information about your organization in the graph
  • Related Entities: Associated people, places, products, and concepts
  • Update Frequency: How current and maintained your entity information is

What Improves This Score

  • Verified Google Business Profile with complete information
  • Wikipedia page with well-sourced citations
  • Wikidata entry with accurate entity relationships
  • Mentions in authoritative knowledge bases (Crunchbase, LinkedIn, industry directories)
  • Consistent NAP (Name, Address, Phone) across all platforms
  • Strong brand signals from trusted sources

What Hurts This Score

  • Inconsistent business information across platforms
  • Lack of presence in authoritative databases
  • Weak entity relationships with industry leaders
  • Outdated or unverified business information
  • Ambiguous brand name conflicting with other entities
Improvement Strategy

To strengthen knowledge graph presence:

  1. Claim and optimize Google Business Profile
  2. Create/update Wikipedia page with well-sourced content
  3. Establish Wikidata entity with accurate relationships
  4. List business in authoritative industry directories
  5. Ensure NAP consistency across all online mentions
  6. Build relationships with other recognized entities in your industry
  7. Implement proper Organization schema on your website

Citation Authority

How often AI platforms cite your brand

What It Measures

Citation Authority quantifies how frequently AI platforms reference your brand as a trusted source in their responses. High authority means AI systems view you as credible and worth citing to users.

How We Calculate It

Formula:

Citation Authority = (Citation Frequency × 40%) + (Source Quality × 30%) + (Context Relevance × 20%) + (Consistency × 10%)

Evaluation Factors:

  • Citation Frequency: How often AI platforms mention your brand
  • Source Quality: Trustworthiness of pages AI cites
  • Context Relevance: Alignment between citations and your expertise
  • Consistency: Regularity of citations across different queries

What Improves This Score

  • Authoritative, well-researched content AI can trust
  • Citations from other high-authority sources
  • Original data, research, and unique insights
  • Expert author credentials and E-E-A-T signals
  • Comprehensive topic coverage demonstrating expertise

What Hurts This Score

  • Thin, low-quality content
  • Lack of credible backlinks and citations
  • No author credentials or expertise signals
  • Outdated or inaccurate information
  • Poor E-E-A-T (Experience, Expertise, Authoritativeness, Trust) indicators
Improvement Strategy

To build citation authority:

  1. Publish data-driven research AI can cite
  2. Create comprehensive guides covering topics in-depth
  3. Highlight expert author credentials prominently
  4. Build authoritative backlink profile
  5. Ensure content accuracy and regular updates
  6. Implement E-E-A-T signals throughout your site

Related Resources

Brand Clarity Metrics

Entity recognition and visibility
Competitive Analysis Metrics

Market positioning insights
Revenue Analysis Metrics

Business impact projections
Information Hub Home

All metrics and guides

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