You are not losing enquiries because the site is ugly.
You are losing them to hesitation.
People reach your quote form and eight out of ten of them leave without sending it. It is almost never the form. It is that something earlier never answered the question in their head, and nothing on the page resolved it.
What you get: More of the people already visiting your website actually contact you, because the things making them hesitate get removed.
- The path checked
- Usable by everyone
- Forms that work
- Real mobile testing
Transparent monthly packages from $799 to $3,500 per month. No free audit to sit through, and no discovery call before you can see a price. Responds within 24 hours during Monday to Friday, 9am to 6pm Pacific Time.
What does UX and UI design change on a website that already works?
It removes the things making people hesitate at the moment they decide. Most websites that convert poorly are not badly designed to look at. They ask for a phone number before explaining what happens next. They hide the price behind a form. They show an error that does not say how to fix it. They put the button where a thumb cannot reach on a phone. Each one loses a share of people who were otherwise ready to act.
So the work is diagnosis before it is creativity. We find where people stop, what question was unanswered at that moment, and what the page needs to show instead. Usability for everyone is part of the same job, because the changes that help someone using a keyboard or a screen reader almost always help everybody. Included in the monthly program from $799, with larger interface projects quoted separately.
Every figure on this page comes from our published brand facts, so it says the same thing everywhere you find us.
Clear interfaces are also clear to machines.
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot and Grok
Proper structure, real headings, labeled forms, and honest link text serve assistive technology and AI Search Engines with exactly the same work.
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ChatGPT
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Google AI Overviews
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Google AI Mode
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Perplexity
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Microsoft Copilot
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Grok
People do not leave because a page is plain.
They leave because something made them hesitate and nothing resolved it. Here are the four we find most often.
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Nobody says what happens next
A form says submit and nothing says what happens after, who will reply, or how quickly. That uncertainty at that exact moment is what stops the send.
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The price is behind the form
Asking for contact details before showing any pricing filters out serious buyers, who will not enter a sales process without knowing the range.
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Errors that do not help
A form rejects the input and says invalid without naming the field or the format expected. Most people try once more and give up.
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Mobile designed by shrinking
The layout fits the screen and the main button sits where a thumb cannot comfortably reach, quietly costing you conversions on most of your traffic.
What we change, and why each one matters.
Applied to the pages that actually produce enquiries, at the amount your package covers.
The path from arrival to enquiry
Every step examined to find the exact point where people stop and the question that was left unanswered right there.
Every state designed properly
What happens on hover, on focus, while loading, when empty, when it fails, and when it succeeds, each one saying what happened and what to do next.
Usable by everyone
Keyboard navigation, visible focus, correct heading order, readable contrast, labeled fields, and errors announced to screen readers.
Build standardsDesigned for how thumbs move
Tap target sizing, main buttons within thumb reach, and behavior tested on a real connection rather than a resized desktop browser.
Speed workUX and UI design is one of six pillars, not a standalone tactic.
Buying a single tactic rarely moves visibility, because answer engines read the whole picture. Every package works all six pillars together at the level your tier defines.
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Google + Google Maps Visibility
Grow your Google Business Profile and local search signals across your website, service pages, and location content to strengthen Google and Maps visibility.
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Google AI Overview + AI Answer Readiness
Track 50-75 local buyer prompts across AI answer engines and build answer-first content that AI can quote when customers ask who to hire.
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Website SEO Optimization
Optimize 2-3 pages each month plus one new local content asset, with full on-page SEO, internal linking, and image alt text.
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Local Entity Authority
Strengthen your service, location, and business entities with schema, local citations, and SameAs profile alignment.
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Reviews + Trust Signals
Add review-growth guidance and place testimonials, licenses, certifications, and guarantees near your most important calls-to-action.
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Conversion + Lead Path Optimization
Improve calls, quote forms, booking links, and sticky mobile CTAs so more local visibility turns into revenue.
A lot can go wrong with ux and ui design. We check every one of these.
This is the easiest service to sell on opinion and the hardest to prove. Here is how we keep it honest.
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What usually goes wrong
You are promised a conversion percentage
An agency guarantees a 30 percent lift. Your traffic is nowhere near enough to test that reliably, so the number was invented and nobody can ever disprove it.
How we make sure it is right
We do not invent numbers we cannot test
For most websites we will say plainly that we cannot prove a specific lift. We remove known friction using established principles, and we test properly where you have the traffic.
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What usually goes wrong
The form gets redesigned and nothing changes
The visible symptom gets fixed and the actual cause, earlier on the page, is untouched. The numbers stay flat and everyone concludes design does not work.
How we make sure it is right
We look at the whole path, not just the form
Abandonment shows up at the form and is usually caused before it. We check what happens before, because fixing only the symptom rarely moves anything.
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What usually goes wrong
A redesign breaks your brand
Changes get made that ignore your brand rules. You end up choosing between a site that converts and a site that looks like your company.
How we make sure it is right
We work inside your brand system
Your colors, typography, and tone stay. Most friction is structural rather than visual. Where a brand rule genuinely hurts usability, we show the evidence and you decide.
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What usually goes wrong
Accessibility gets quoted as a separate project
Making the site usable for everyone is priced as an extra, so it gets cut from the budget and never happens at all.
How we make sure it is right
It is part of the work, not an add on
Keyboard use, contrast, focus, labels, and clear errors are requirements of everything we build. They help every visitor, not only some of them.
This is the whole reason to hire someone. We would rather tell you we cannot prove a number than invent one. What we can prove is that the specific reasons people hesitate have been removed.
Six stages, and what each one produces for UX and UI design.
Every engagement runs on the same method, so you always know which stage you are in, what it is producing, and what comes next. The stages are Find, Fix, Structure, Prove, Track, and Grow.
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Find
Stage 1. Find
Establish what buyers actually ask and where you stand today.
You get the path from arrival to enquiry mapped, with the exact hesitation points identified.
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Fix
Stage 2. Fix
Remove the technical and factual blockers that stop a machine reading you correctly.
You get friction removed at the most costly point first, starting with unanswered questions.
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Structure
Stage 3. Structure
Rebuild the page and its data so an answer engine can lift a correct answer.
You get pages and forms rebuilt with every state handled and clear next step messaging.
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Prove
Stage 4. Prove
Attach the evidence a buyer and a model both need before recommending you.
You get trust signals, pricing clarity, and expectations placed before the moment of commitment.
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Track
Stage 5. Track
Measure the prompts, the competitors, and the movement every month.
You get monthly reporting of enquiry path performance alongside your visibility.
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Grow
Stage 6. Grow
Expand coverage into the next set of questions, services, and locations.
You get the same treatment extended to your next set of enquiry pages.
Two results we can show you, with their limits stated.
We publish the evidence label and the limitation next to every number, because a result without its scope is a claim, not proof. We do not guarantee AI rankings or citations, because third parties control those systems.
Toolsforhuman.com
AI Search Rankings used schema-first Answer Engine Optimization, layered JSON-LD, robust canonicals, and multilingual hreflang to help Toolsforhuman.com earn 26,300 Microsoft Copilot citations across 160 plus pages, including Spanish-language pages, in a sample window of about three months.
Measured on Microsoft Copilot. The result applies to the documented sample window and does not guarantee future citations.
Read the Toolsforhuman.com case studyLaser Tagging Inc.
AI Search Rankings rebuilt the Laser Tagging Inc. digital brand and website, expanded its service-area relevance across Newark, Fremont, San Jose, and nearby Bay Area communities, and documented 4,460 client-reported Google generative AI impressions in the selected last-three-month window.
Measured on Google AI Overviews and AI Mode. The report measures Google generative AI impressions. It does not prove a ChatGPT recommendation, a click, a booking, a lead, or revenue.
Read the Laser Tagging Inc. case study
The four questions serious buyers ask before they sign.
Each answer sits next to the doubt that prompts it, with the evidence we can actually stand behind.
How do you know a change will improve conversion?
For most websites we cannot prove it, and we will say so.
Reliable testing needs traffic most businesses do not have, so promising a specific percentage would be dishonest. What we can do is remove known friction: say what happens next, show pricing, write errors that explain the fix, and size tap targets correctly. Those are established principles rather than guesses. Where you do have the traffic, we test.
We do not publish invented conversion percentages, and we say when a website lacks the traffic to test a change reliably.
Is accessibility work legally required for us?
That is a question for your lawyer, and there is a business case anyway.
We are not qualified to advise on your legal obligations. What we can say is that accessible design removes friction for everybody. Good contrast helps in sunlight, keyboard navigation helps power users, clear labels help people in a hurry, and proper structure helps AI Search Engines read your page. The work pays back beyond compliance.
Accessibility requirements are built into every page we produce rather than treated as a separate compliance project.
Our brand guidelines limit what you can change.
Good. Constraints make this work better, not worse.
We work within your colors, typography, and tone. Most friction is structural rather than visual: what is said, in what order, and what is missing at the moment of decision. Very little of that requires breaking a brand rule. Where a rule genuinely creates a usability problem, such as unreadable contrast, we show you the evidence and let you decide.
Work is done within your existing brand system, and any conflict with usability is raised with evidence rather than changed unilaterally.
Can you just redesign our contact form?
We can, and the form is rarely the whole problem.
A form is where abandonment becomes visible, and the cause is usually earlier: the page never established enough value to justify the ask, the price was never shown, or nobody said what happens next. We will improve the form, and we will also tell you what happens before it, because fixing only the visible symptom rarely changes the number.
The path is reviewed from arrival to enquiry rather than only at the point where the loss is measured.
Answer five questions and see which package fits.
This runs entirely in your browser using the published package scope. Nothing is sent anywhere, nothing is stored, and you do not have to give an email address to see the answer.
Answer all five questions above and the recommendation will appear here, along with the reason behind it.
UX and UI design is delivered inside one of three monthly packages.
Local small businesses
Local AI Answer Starter
Help nearby customers find, trust, and choose your business across Google, Google Maps, and AI answers.
$799per month
Build your local AI answer foundation
- Google Business Profile + Google Maps optimization (categories, services, areas, hours, photos)
- Get found in Google AI Overviews + AI answers when customers ask "who to hire"
- 25 high-intent local buyer prompts tracked every month
- Competitor AI visibility comparison against 3 local rivals
- 1 answer-first page optimized + 3-5 new local FAQs every month
- LocalBusiness, Service & FAQ schema + NAP citation cleanup
Growing local businesses
Local AI Answer Growth
Win more calls, bookings, and quote requests across Google, Google Maps, and AI answer engines.
$1,500per month
Turn local AI visibility into more calls
This is the entry package that includes UX and UI design.
- Everything in Starter, expanded for faster local growth
- 50-75 buyer-intent prompts tracked across every major AI answer engine
- Competitor AI + SEO gap analysis against 5 local rivals
- 2-3 pages optimized + 1 new local content asset (city, service, or cost guide) monthly
- 5-10 new local FAQs + full on-page SEO (titles, meta, links, alt text)
- Local entity authority + schema (LocalBusiness, Service, FAQ, Review)
Competitive & multi-location businesses
Local AI Answer Authority
Build a complete local authority system across Google, Maps, AI answers, reviews, and content.
$3,500per month
Become the trusted local answer at scale
- Everything in Growth, built for competitive and multi-location markets
- 150-250 local prompts tracked + 10 competitors monitored
- 5-8 pages optimized + 2 new local content assets every month
- 10-20 new local FAQs, definitions & direct-answer blocks monthly
- Complete local entity authority system (business, service, location, owner/founder + SameAs)
- Advanced schema + local authority & PR opportunity building
Not sure which one applies to you? Use the package fit finder above, or compare every line item on the full pricing page. Every package includes ux and ui design services at the level shown in the table below.
Exactly what UX and UI design covers at each package level.
This is the operational scope, written the way it appears in your monthly plan. Scroll the table sideways on a small screen.
| Included work | Local AI Answer Starter$799/mo | Local AI Answer Growth$1,500/mo | Local AI Answer Authority$3,500/mo |
|---|---|---|---|
| Interface design project | Quoted per project | Quoted per project | Quoted per project |
| Enquiry path review | Your top page | Calls, forms and booking links | Full path across the website |
| Pages improved monthly | 1 | 2 to 3 | 5 to 8 |
| Accessibility work | Your top page | Every page we improve | Site wide across templates |
| Trust signal placement | Your top page | Reviews and credentials near buttons | Full reputation and proof strategy |
| Mobile testing | Included | Included | Included with priority help |
Anything outside this scope is quoted separately and explained before the engagement starts, so there is never an invoice you did not expect.
Three situations where this engagement pays for itself.
If one of these describes your position, the fit review will be short and useful. If none of them do, say so and we will tell you honestly.
You get traffic and few enquiries
Visibility is not your problem. Something between arriving and enquiring is stopping people, and it is usually identifiable in an afternoon.
Most of your traffic is mobile
A layout that merely fits a phone screen is not the same as one designed for how a thumb actually moves, and the difference is measurable.
Your forms get abandoned
People start and do not finish, which almost always means an unanswered question rather than one field too many.
When this is the wrong purchase
This is wrong for you if you have very little traffic, because you would be improving a path almost nobody walks. Visibility work should come first, and we will sequence it that way rather than polish a page with no visitors.
Questions about ux and ui design services.
Each answer opens with the direct answer, so you can read one line and move on.
What does UX and UI design change on a site that already works?
It removes the things making people hesitate at the moment they decide. Common causes are a form that never says what happens next, pricing hidden behind a contact form, error messages that do not explain the fix, and buttons placed where a thumb cannot reach on a phone.
Can you guarantee a conversion improvement?
No, and promising a specific percentage would be dishonest for most websites, because reliable testing needs traffic most businesses do not have. What we can do is remove known friction using established usability principles, and test properly where you do have the traffic.
Is accessibility included or extra?
Included. Keyboard navigation, visible focus, correct heading order, readable contrast, labeled fields, and clear error messages are requirements in everything we build rather than a separate project.
Will you work within our brand guidelines?
Yes. Most friction is structural rather than visual, meaning what is said, in what order, and what is missing at the moment of decision. Very little of that requires breaking a guideline. Where a rule creates a genuine usability problem, we show you the evidence and you decide.
Can you just fix our contact form?
We can, and the form is rarely the whole problem. Abandonment becomes visible at the form and is usually caused earlier, by value never established, pricing never shown, or nobody saying what happens next. We review the whole path rather than only the point where the loss shows.
How much does UX and UI work cost?
Ongoing conversion and accessibility work is included in the monthly packages at $799, $1,500, or $3,500. Larger interface design projects are quoted separately as a fixed scope before work begins.
Tell us where people stop.
We review the path from arrival to enquiry, identify what makes people hesitate, and recommend the package that covers the pages needing work.
- A written recommendation of which package fits, and why.
- The specific gaps we can see on your site before we speak.
- A clear statement of anything that falls outside package scope.
- Responds within 24 hours, Monday to Friday, 9am to 6pm Pacific Time.
- No obligation, no contract at this stage, and we never sell your details.
Three short steps
Request your UX and UI design fit review
We ask more than a typical form on purpose. The extra detail is what lets us answer with a real recommendation instead of a sales call.
Your request is in. Thank you.
A confirmation email is on its way, and Jagdeep Singh reviews these personally.
- Responds within 24 hours during Monday to Friday, 9am to 6pm Pacific Time.
- You will get a written package recommendation, not a sales deck.
- In a hurry? Call or text +1 (510) 399-5523.
Remove the hesitation, keep the enquiry.
The monthly program price is published above. The review identifies the specific hesitation points on your enquiry path before you commit to anything.
More of the people already visiting your website actually contact you, because the things making them hesitate get removed.
- Published pricing, no discovery call required
- Evidence and limitations stated together
- Responds within 24 hours
Prefer to talk first? Call or text +1 (510) 399-5523 or email jd@aisearchrankings.com.