Interfaces Built for Humans, AI, and Conversion
WCAG 2.2 AA-compliant|
User experience design that improves clarity, accessibility, and conversions. We map real user journeys, fix the friction that loses sales, and build interfaces that perform on mobile and pass WCAG 2.2 AA standards.
UX/UI design services improve how users scan, understand, and act on your pages. The work combines user journey mapping, mobile-first layout, WCAG 2.2 AA accessibility, and Core Web Vitals-ready structure so both people and AI systems can read your content with less friction. The result is a clearer interface that converts more visitors and earns more AI citations.
What You Receive
Every UX engagement delivers tangible, measurable outputs, not strategy decks. We fix, build, and document.
UX Audit & Heatmap Analysis
We analyse where users drop off, what they ignore, and why they do not convert. Heatmap, scroll-depth, and session recording review delivered as a prioritised fix list.
User Journey Mapping
We map every touchpoint from first visit to conversion for your top three buyer personas. Gaps in the journey become the redesign brief.
Wireframing & Prototyping
Low-fidelity wireframes first, so you review the logic before pixels. Interactive prototypes for key flows before any development begins.
WCAG 2.2 AA Accessibility
Full accessibility audit against WCAG 2.2 Level AA criteria: contrast ratios, keyboard navigation, screen reader compatibility, focus states, and alt-text coverage.
Core Web Vitals UX Layer
LCP, CLS, and INP are UX metrics, not just technical metrics. We address layout shift from both a design and performance angle, the way Google actually measures it.
AI-Readable Content Blocks
UI components designed for AI extractability: definition blocks, step-based processes, comparison tables, and FAQ patterns that AI systems cite as sources.
Most Sites Lose Sales to Friction, Not Traffic
You can have plenty of visitors and still convert almost none of them. The reason is usually friction in the journey, not a shortage of traffic. We find the exact points where people hesitate, get confused, or leave.
- Long forms and unclear steps make people abandon before they finish.
- Low-contrast buttons and weak hierarchy hide the next action.
- Mobile layouts that break the flow cost you most of your conversions.
- With a UX audit: we map every drop-off and turn it into a prioritised fix list.
Accessibility Is Not Optional in 2026
ADA and WCAG compliance is increasingly enforced through litigation. Beyond legal risk, accessible sites also perform better in AI search, because the same requirements (semantic HTML, logical structure, clear labels) are exactly what AI crawlers need to extract and cite your content.
- Colour contrast and focus states tested against WCAG 2.2 Level AA.
- Keyboard navigation and ARIA labels for every interactive element.
- Logical heading hierarchy that both screen readers and AI systems can follow.
- Tools we use: axe, WAVE, Lighthouse, and manual keyboard testing, with a post-fix re-audit included.
UX That Pays for Itself
A focused UX redesign improves the numbers that matter: more completed forms, lower bounce, faster pages, and a cleaner structure that AI systems can read and cite.
- Higher conversion rate: shorter flows, clearer CTAs, and trust signals at the decision point.
- Faster Core Web Vitals: LCP, CLS, and INP addressed at the component level.
- Better AI visibility: definition, process, and FAQ blocks built for extraction.
- Documented handoff: wireframes, prototypes, and a remediation report your team can act on.
UX/UI Design FAQs
Common questions about UX audits, accessibility, and conversion-focused design.
What is UX/UI design and why does it matter for SEO?
What does a WCAG 2.2 AA accessibility audit cover?
How long does a UX/UI design project take?
Can you improve our conversion rate through UX design alone?
Do you design for AI search visibility as part of UX work?
Pair Your UX Redesign With
Related services that build on a clean, accessible interface.
Ready to Fix What Is Costing You Conversions?
Share your URL and we will send a UX priority list within one business day, before any engagement begins.
Three clear next steps
Most visitors want one of three things: a quick check, a deeper review, or help fixing the issue.
Start with a free audit if you want a clear answer on how visible your site is in AI search.
Use a deeper review when you need to understand what is blocking visibility and what to fix first.
Use the sprint option when you want the work handled for you from start to finish.
The goal is to reach people who are already looking for the service you provide.
A clear plan makes it easier to stay visible as search changes.
Your website, content, and business signals should support the same message.
If you want a clear next step, we can help you choose the right starting point.
Contact Us