Enterprise CRM Platform
Series B SaaS company serving mid-market sales teams
The Challenge
The company had strong organic rankings but was completely invisible in ChatGPT, Perplexity, and Google AI Overviews. When prospects asked "What's the best CRM for sales teams under 50 people?", competitors were citedānot them.
What We Implemented
- Entity Graph Manager: Unified their fragmented product entities across 12 product pages
- Hub Graph Builder: Created 3 authority hubs: "CRM for Sales Teams," "Sales Pipeline Management," "CRM Integration"
- Blueprint Composer: Rebuilt 15 core pages with Direct Answer Blocks
- Evidence Grid: Systematically injected G2 reviews, case study data, and third-party analyst reports
- Schema Studio: Deployed SoftwareApplication and Product schema across all SKUs
The Results (12 Months)
- ChatGPT Citations: Went from 0 to appearing in 43% of relevant CRM queries
- Google AI Overviews: Featured in 27 branded and 19 non-branded answer slots
- Perplexity: Cited as a recommended solution in 8 out of 10 sales CRM queries
- Business Impact: 156% increase in qualified demo requests; $420K in additional ARR directly attributed to AI-driven traffic
The Challenge
A 3-location HVAC company in Phoenix had solid local pack rankings but was never mentioned when people asked Siri, Google Assistant, or ChatGPT "Who does emergency AC repair near me?" Calls were going to competitors with weaker traditional SEO but better entity clarity.
What We Implemented
- Entity Graph Manager: Mapped each location as a distinct entity with service area polygons
- Hub Graph Builder: Created "Emergency HVAC Phoenix" hub with spokes for AC repair, heater repair, 24/7 service
- Blueprint Composer: Rebuilt service pages with FAQ schema optimized for voice queries
- Evidence Grid: Integrated 240+ Google reviews with Review schema on service pages
- Schema Studio: LocalBusiness + Service schema for every location and service combination
The Results (6 Months)
- Voice Search: Now appears in 68% of "near me" HVAC queries via Siri/Google Assistant
- Google AI Overviews: Featured in 11 local service answer slots
- Call Volume: +94% increase in emergency service calls (tracked via unique phone numbers)
- Revenue Impact: $180K additional revenue in first 6 months; opened 4th location
Desert Comfort HVAC
3-location HVAC company in Phoenix metro
Outdoor Gear Direct
D2C camping & hiking equipment retailer
The Challenge
A niche outdoor gear brand competing with REI and Amazon. When people asked ChatGPT or Perplexity "What's the best ultralight tent for backpacking?", big-box retailers dominatedāeven though this brand had better products and reviews.
What We Implemented
- Entity Graph Manager: Defined 80+ product entities with structured attributes (weight, capacity, season rating)
- Hub Graph Builder: Created category hubs: "Ultralight Backpacking Gear," "Winter Camping," "Trail Running Gear"
- Blueprint Composer: Rewrote all product pages with comparison tables, FAQ blocks, and use-case scenarios
- Evidence Grid: Integrated expert trail tester reviews, outdoor publications, and customer photos
- Schema Studio: Product schema with aggregateRating, offers, and detailed specifications
The Results (12 Months)
- ChatGPT: Recommended in 31% of gear recommendation queries
- Perplexity: Cited in 24 product comparison answers
- Traffic Growth: 312% increase in AI-sourced sessions (tracked via UTM parameters)
- Revenue Impact: $890K in incremental revenue; 203% increase in conversion rate from AI traffic vs organic
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These aren't outliers. They're what happens when you stop guessing and start implementing a proven system.