psychology Our Methodology

How Answer Engine Optimization Works

Our proven 90-day methodology transforms your brand from invisible to AI-recommended. Here's exactly how we do it.

summarize The 90-Day AEO Process at a Glance

Days 1-7
AI Visibility Audit
Days 8-30
Foundation Sprint
Days 31-60
Authority Building
Days 61-90
Citation Optimization

How AEO works: Answer Engine Optimization follows a systematic process of auditing your current AI visibility, implementing technical foundations (Schema markup, structured data), building entity authority across the web, and optimizing content to be citation-ready. Unlike SEO which focuses on page rankings, AEO optimizes for AI engines to select and cite your content as the trusted answer.

Why Traditional SEO Tactics Alone Won't Work

AI search engines don't just crawl your website—they synthesize information from across the web to form opinions about your brand. They assess:

Our 90-day methodology systematically addresses each of these dimensions to build comprehensive AI search visibility.

Phase 1 • Days 1-7

AI Visibility Audit & Baseline

Before optimization, we need to understand exactly where you stand with each AI search engine.

1a

AI Engine Testing

We query ChatGPT, Gemini, Perplexity, and trigger Google AI Overviews with questions your ideal customers are asking. We document exactly what each AI says about your brand and category.

description AI Response Report insights Competitor Analysis
1b

Technical Foundation Audit

We analyze your existing Schema markup, structured data implementation, content architecture, and entity representation. This identifies the technical gaps preventing AI citation.

code Schema Audit fact_check Gap Analysis
1c

Your AI Answer Readiness Score

Based on the audit, we calculate your baseline AI Answer Readiness Score (0-100). This score becomes your benchmark for measuring progress. Most B2B brands start between 15-35.

speed Baseline Score map 90-Day Roadmap priority_high Priority Matrix
Phase 2 • Days 8-30

Foundation Sprint

We implement the technical infrastructure that AI engines need to understand and trust your content.

2a

Schema Implementation

We implement comprehensive JSON-LD Schema markup: Organization, Product, Service, FAQ, HowTo, Article, and Person schemas.

Schema Code
2b

Content Architecture

We restructure key pages with Position Zero formatting, clear entity definitions, and citation-ready content blocks.

Page Templates
2c

E-E-A-T Optimization

We add author bios, credentials, "last updated" dates, source citations, and trust signals throughout your site.

Trust Framework

check_circle Phase 2 Milestone

By day 30, your website has the technical infrastructure for AI engines to properly parse, categorize, and trust your content. Initial improvements in AI Overviews may begin appearing.

Phase 3 • Days 31-60

Authority Building

We build the external signals that establish your brand as a trusted entity in AI knowledge graphs.

3a

Entity Consistency Campaign

We ensure your brand entity (name, description, category, key facts) is represented consistently across Google Knowledge Panel, Wikipedia (if eligible), LinkedIn, Crunchbase, industry directories, and authoritative databases.

hub Entity Map edit_note Profile Optimization
3b

Citation Building Strategy

We identify opportunities for authoritative sources to reference your brand. This includes expert quotes in publications, industry reports, podcasts, and other content that AI engines weigh heavily when forming recommendations.

campaign Outreach Plan format_quote Quote Templates
Phase 4 • Days 61-90

Citation Optimization & Measurement

We fine-tune your content for maximum citation probability and establish ongoing measurement.

4a

Answer Block Optimization

We create "answer blocks" — concise, citation-ready content snippets that directly address common questions in your category. These become the quotes AI engines pull into responses.

4b

AI Citation Monitoring

We implement tracking to monitor when and how AI engines mention your brand. This includes regular AI engine testing and Google Search Console analysis for AI Overview appearances.

Day 90: Your New AI Answer Readiness Score

We measure your ending AI Answer Readiness Score and compare against your Day 1 baseline. Most clients see a 40-60 point improvement.

~25
Typical Starting Score
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75+
After 90-Day Sprint
bolt

Start With Your Free AI Visibility Audit

See exactly how ChatGPT, Gemini, and Google AI Overviews perceive your brand today. Get your baseline AI Answer Readiness Score in under 60 seconds.

play_circle Get My Free AI Readiness Score arrow_forward

No credit card required • Results in 60 seconds • Actionable insights

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