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Schema markup

Your code only helps you when it tells the truth.
Checked against your page.

Schema markup is code that states your business facts so machines read them directly instead of guessing. It only works when it matches your page. Most of the code we find no longer does, and nobody has noticed because nothing visibly breaks.

What you get: Search engines and AI Search Engines read your real business details straight from your pages, which removes the guesswork that was getting you skipped.

  • Business and services
  • Questions and answers
  • Checked on publish
  • Watched for drift

Transparent monthly packages from $799 to $3,500 per month. No free audit to sit through, and no discovery call before you can see a price. Responds within 24 hours during Monday to Friday, 9am to 6pm Pacific Time.

Structured data markup describing a business, its services, and its questions
  • Matched to your pageNothing is claimed in code that a visitor cannot also read.
  • Local types from day oneBusiness, service, and question code included in the first package.
  • No silent rottingCode is rechecked in the same cycle as the page it describes.

What is schema markup, and which types does a business actually need?

Schema markup is a standard way of writing your business facts in your page code so machines read them directly rather than working them out from your sentences. Most businesses need a small set: a company or local business type for the business itself, a service type for what you sell, a question type for what you answer, and where genuinely true, reviews, people, and articles. Adding types your page does not support adds risk, not value.

The rule that decides whether it works is simple. The code must match what a visitor can see. Code claiming something your page does not say breaks guidelines and damages trust. This is included in every package from $799 a month, checked against your visible page when it ships and rechecked every time that page changes.

Every figure on this page comes from our published brand facts, so it says the same thing everywhere you find us.

AI search engines we optimize for

One piece of code, read by every tool.
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot and Grok

This is the one part of your page every tool here reads exactly as written, which makes fixing it the cheapest accuracy insurance you can buy.

  • ChatGPT logo ChatGPT
  • Google AI Overviews logo Google AI Overviews
  • Google AI Mode logo Google AI Mode
  • Perplexity logo Perplexity
  • Microsoft Copilot logo Microsoft Copilot
  • Grok logo Grok
Entity signals and structured data supporting accurate machine understanding
The four ways this goes wrong

Bad code is worse for you than no code at all.

Wrong code does not just fail to help. It makes your website contradict itself, and that lowers trust in everything else on the page. Here is what we correct most.

  • It describes a business you used to be

    Added at launch and never touched, it still lists services you dropped, an address you left, and hours you changed. Your own code argues with your own page.

  • Questions in the code that are not on the page

    Question and answer code that exists only behind the scenes breaks the rules. It also means a quoted answer can differ from what a visitor actually reads.

  • Ratings you cannot prove

    Star ratings added to chase a better looking listing, with no reviews on the page to support them, risk a penalty and destroy trust the moment somebody checks.

  • One page, three conflicting versions

    A theme, a plugin, and a tag manager each writing their own code produces several contradicting descriptions of one business on a single page.

What you actually receive

What gets added and kept correct.

Added to your most valuable pages each month at the amount your package covers.

Your business and services in code

What you sell, where, and on what terms, written in the standard format and matched to the details you actually publish.

Questions and answers

Question code for questions that genuinely appear on the page, with answers word for word identical to what a visitor reads.

Content planning

Duplicates and conflicts removed

We find everything writing code on your pages, remove the conflicting ones, and leave a single authoritative version per page.

Schema engineering

Checked and watched for drift

Validated when it ships and rechecked whenever the page changes, which is what prevents the slow rot that makes most schema useless.

One connected system

Schema markup is one of six pillars, not a standalone tactic.

Buying a single tactic rarely moves visibility, because answer engines read the whole picture. Every package works all six pillars together at the level your tier defines.

  • Google + Google Maps Visibility

    Improve your Google Business Profile, categories, service areas, hours, and local listings so nearby customers can find you in Google and Google Maps.

  • Google AI Overview + AI Answer Readiness

    Test 25 local "who to hire" prompts and structure clear, direct answers so Google AI Overviews and AI engines understand when to mention your business.

  • Website SEO Optimization

    Clean up page titles, meta descriptions, and headings, and optimize one priority page each month so customers and search engines understand your services.

  • Local Entity Authority

    Make your business name, services, and service area consistent across your website, Google profile, listings, and schema.

  • Reviews + Trust Signals

    Monitor reviews and guide responses, then place real proof and trust signals where customers decide whether to call.

  • Conversion + Lead Path Optimization

    Review phone, form, and quote paths on priority pages so more visitors turn into calls, bookings, and inquiries.

Done right the first time

A lot can go wrong with schema markup. We check every one of these.

This is code you never look at, describing pages that change constantly. Almost every failure we find comes from one of these four, and none of them announces itself.

  • What usually goes wrong

    A plugin writes generic code about a generic business

    The plugin cannot know what your page says, so it fills in templated descriptions. It validates perfectly and describes a business that is not quite yours.

    How we make sure it is right

    We write code that describes your actual page

    Every property is taken from what your page genuinely says. We check the plugin output too, keep what is accurate, and correct the rest.

  • What usually goes wrong

    Ratings get faked for better looking listings

    Star ratings appear for reviews that do not exist. It works until it does not, and the penalty lands across your whole website rather than one page.

    How we make sure it is right

    We only publish proof that exists on the page

    Review code goes only where real reviews are visible. We would rather lose the stars than put your website at risk for them.

  • What usually goes wrong

    Code gets added and never checked again

    Every content edit, price change, and redesign can break the match. Nothing fails visibly when code drifts, so it can be wrong for years.

    How we make sure it is right

    Rechecking is part of the monthly job

    When a page is improved, its code is rechecked in the same pass. Drift gets caught in the month it happens rather than at the next audit.

  • What usually goes wrong

    Nobody tells you how to verify it yourself

    You are told the code is fine and you have no way to check. You are paying for something invisible on somebody else word.

    How we make sure it is right

    We tell you exactly where to look

    Your code is public and sits in your page source. Free validators from Google confirm it. Our report names the pages and types so you can check without us.

This is the whole reason to hire someone. This is the cheapest work on your website to do right and the easiest to get quietly wrong. Checking is the entire value.

The Local Answer System

Six stages, and what each one produces for Schema markup.

Every engagement runs on the same method, so you always know which stage you are in, what it is producing, and what comes next. The stages are Find, Fix, Structure, Prove, Track, and Grow.

Process for implementing and validating structured data across a website
  1. Find

    Stage 1. Find

    Establish what buyers actually ask and where you stand today.

    You get a list of everything currently writing code on your website and what each one claims.

  2. Fix

    Stage 2. Fix

    Remove the technical and factual blockers that stop a machine reading you correctly.

    You get conflicting, duplicated, and unsupported code removed so one correct version remains.

  3. Structure

    Stage 3. Structure

    Rebuild the page and its data so an answer engine can lift a correct answer.

    You get correct code added to your best pages, matched exactly to your visible content.

  4. Prove

    Stage 4. Prove

    Attach the evidence a buyer and a model both need before recommending you.

    You get review and author code added only where your page genuinely shows the evidence.

  5. Track

    Stage 5. Track

    Measure the prompts, the competitors, and the movement every month.

    You get monthly reporting naming the pages changed and the code types added.

  6. Grow

    Stage 6. Grow

    Expand coverage into the next set of questions, services, and locations.

    You get code extended as you publish new services, locations, and content types.

Documented work

Two results we can show you, with their limits stated.

We publish the evidence label and the limitation next to every number, because a result without its scope is a claim, not proof. We do not guarantee AI rankings or citations, because third parties control those systems.

Verified result

Toolsforhuman.com

AI Search Rankings used schema-first Answer Engine Optimization, layered JSON-LD, robust canonicals, and multilingual hreflang to help Toolsforhuman.com earn 26,300 Microsoft Copilot citations across 160 plus pages, including Spanish-language pages, in a sample window of about three months.

Measured on Microsoft Copilot. The result applies to the documented sample window and does not guarantee future citations.

Read the Toolsforhuman.com case study
Client-reported private Google Search Console result

Laser Tagging Inc.

AI Search Rankings rebuilt the Laser Tagging Inc. digital brand and website, expanded its service-area relevance across Newark, Fremont, San Jose, and nearby Bay Area communities, and documented 4,460 client-reported Google generative AI impressions in the selected last-three-month window.

Measured on Google AI Overviews and AI Mode. The report measures Google generative AI impressions. It does not prove a ChatGPT recommendation, a click, a booking, a lead, or revenue.

Read the Laser Tagging Inc. case study
Jagdeep Singh, Founder and lead Answer Engine Optimization strategist

You work with the person who builds the strategy.

Jagdeep Singh is the Founder and lead Answer Engine Optimization strategist at AI Search Rankings, with 12+ years of SEO and digital marketing experience. AI Search Rankings is a 2 to 10 employees team, so the strategist who scopes your engagement is the strategist who reviews the work.

  • Fremont, California, United States
  • Serving United States (remote service delivery)
  • Responds within 24 hours
  • Published brand facts
The doubts worth raising

The four questions serious buyers ask before they sign.

Each answer sits next to the doubt that prompts it, with the evidence we can actually stand behind.

Our plugin already generates schema automatically.

Automatic code is a starting point, not a solution.

Plugin code has to be generic, because it cannot know what your page actually says. What we normally find is question code that does not match the visible questions, a templated service description, and duplicate blocks because your theme adds its own too. We check what the plugin makes, keep what is right, and fix the rest.

The audit finds everything writing code on your pages, including themes, plugins, and tag manager injections.

Will this get us star ratings in search results?

Only if you genuinely have reviews on the page.

Review and rating code is only legitimate where real reviews appear on the page it describes. We will add it when that is true and refuse when it is not. Fake ratings risk a penalty that costs far more than the stars were ever worth, and we do not publish claims we cannot back up.

Our published rules prohibit fake ratings, review counts, and testimonials in content and in code.

Is this not a one time job we could pay for once?

You could, and it would be wrong within a year.

Every content edit, service change, price change, and redesign can break the match between your code and your page. A one time job rots silently, because nothing visibly fails when code drifts. Including it monthly means it gets rechecked whenever the page changes.

Rechecking on change is included at every package level.

How do we know it is actually correct?

You can check it yourself, and the report tells you where.

This code is public. It sits in your page source and free validators from Google will confirm it. Our monthly report names the pages we changed and the types we added, so you can verify the work rather than take a chart on trust.

Reports list the pages and code types added so the work can be checked against your live website.

Package fit finder

Answer five questions and see which package fits.

This runs entirely in your browser using the published package scope. Nothing is sent anywhere, nothing is stored, and you do not have to give an email address to see the answer.

How many locations or service areas do you need to be found in?
How many distinct services or products need their own page?
How many direct competitors compete for the same buyers?
What happens today when an AI tool describes your business?
Who will make the changes on your website?

Answer all five questions above and the recommendation will appear here, along with the reason behind it.

Select a package below to get started.

Schema markup is delivered inside one of three monthly packages.

Local small businesses

Local AI Answer Starter

Help nearby customers find, trust, and choose your business across Google, Google Maps, and AI answers.

$799per month

Build your local AI answer foundation

This is the entry package that includes Schema markup.

  • Google Business Profile + Google Maps optimization (categories, services, areas, hours, photos)
  • Get found in Google AI Overviews + AI answers when customers ask "who to hire"
  • 25 high-intent local buyer prompts tracked every month
  • Competitor AI visibility comparison against 3 local rivals
  • 1 answer-first page optimized + 3-5 new local FAQs every month
  • LocalBusiness, Service & FAQ schema + NAP citation cleanup
Choose AI Answer Starter

See the full AI Answer Starter scope

Competitive & multi-location businesses

Local AI Answer Authority

Build a complete local authority system across Google, Maps, AI answers, reviews, and content.

$3,500per month

Become the trusted local answer at scale

  • Everything in Growth, built for competitive and multi-location markets
  • 150-250 local prompts tracked + 10 competitors monitored
  • 5-8 pages optimized + 2 new local content assets every month
  • 10-20 new local FAQs, definitions & direct-answer blocks monthly
  • Complete local entity authority system (business, service, location, owner/founder + SameAs)
  • Advanced schema + local authority & PR opportunity building
Choose AI Answer Authority

See the full AI Answer Authority scope

Not sure which one applies to you? Use the package fit finder above, or compare every line item on the full pricing page. Every package includes schema markup at the level shown in the table below.

Line by line

Exactly what Schema markup covers at each package level.

This is the operational scope, written the way it appears in your monthly plan. Scroll the table sideways on a small screen.

Schema Markup scope by package. A price is a contractual monthly scope. It is never a projection and never a results guarantee.
Included work Local AI Answer Starter$799/mo Local AI Answer Growth$1,500/mo Local AI Answer Authority$3,500/mo
Types of code added Business, company, service and FAQ Adds articles, people and ratings where real
Pages given code monthly 1 5 to 8
Duplicate and conflict removal Included Included with scheduled audits
Checking code matches the page When first added On every improvement plus audits
Multiple location code One main location Full multiple location handling
Reporting Monthly report Leadership report and priority help

Anything outside this scope is quoted separately and explained before the engagement starts, so there is never an invoice you did not expect.

Who this is built for

Three situations where this engagement pays for itself.

If one of these describes your position, the fit review will be short and useful. If none of them do, say so and we will tell you honestly.

You are on WordPress with plugins

Plugin code is generic and often duplicated by your theme, which produces contradicting descriptions of your business on the same page.

Your business details changed

You moved, rebranded, changed hours, or dropped a service, and the code still describes the previous version of your company.

You want the cheapest accuracy fix

This is the one part of a page every tool reads exactly as written, which makes correcting it the best value technical work per dollar.

When this is the wrong purchase

This is not enough on its own if your pages say very little, because code has to describe visible content and cannot invent it. If your pages are thin, content comes first. We will sequence it that way rather than bill you for describing an empty page.

Straight answers

Questions about schema markup.

Each answer opens with the direct answer, so you can read one line and move on.

What is schema markup?

It is a standard way of writing your business facts in your page code so machines read them directly rather than working them out from your sentences. The useful types are usually a company or local business type, a service type, a question type, and where genuinely true, reviews, people, and articles.

Which types does our business need?

For most businesses a small set covers it: your company or local business, your services, and the questions your page answers. Adding types your page does not support introduces risk rather than value, so we add only what your content genuinely justifies.

Our SEO plugin already adds schema. Is that enough?

Usually not. Plugin code is generic because it cannot know what your page says, so we typically find question code that does not match the visible questions, templated service descriptions, and duplicates from your theme. We check what exists, keep what is right, and correct the rest.

Can schema markup get us star ratings?

Only where genuine reviews are shown on the page. Rating code without visible supporting reviews breaks search engine guidelines and risks a penalty. We add it when it is true and refuse when it is not.

Does schema markup need ongoing maintenance?

Yes. Every content edit, service change, and redesign can break the match between code and page, and nothing visibly fails when it drifts. That is why checking is included monthly rather than sold as a one time job.

How much does schema markup cost?

It is included in every package at $799, $1,500, or $3,500 per month, with the number of pages and the range of types increasing at each level.

Package fit review

Tell us what your code currently claims.

We check every source of code on your website, find the contradictions, and recommend the package that covers the number of pages needing work.

  • A written recommendation of which package fits, and why.
  • The specific gaps we can see on your site before we speak.
  • A clear statement of anything that falls outside package scope.
  • Responds within 24 hours, Monday to Friday, 9am to 6pm Pacific Time.
  • No obligation, no contract at this stage, and we never sell your details.

Three short steps

Request your Schema markup fit review

We ask more than a typical form on purpose. The extra detail is what lets us answer with a real recommendation instead of a sales call.

What is blocking you right now?

Pick the closest match. This is the first thing we look at when we review your site.

Which situation is closest to yours?

Please choose the option closest to your situation.

Which package are you considering?

Please choose a package, or the closest one.

Your request is in. Thank you.

A confirmation email is on its way, and Jagdeep Singh reviews these personally.

  • Responds within 24 hours during Monday to Friday, 9am to 6pm Pacific Time.
  • You will get a written package recommendation, not a sales deck.
  • In a hurry? Call or text +1 (510) 399-5523.
Ready when you are

Make your code say what your page says.

The work and the price are above. The review lists what your current code claims and where it disagrees with your website.

Search engines and AI Search Engines read your real business details straight from your pages, which removes the guesswork that was getting you skipped.

  • Published pricing, no discovery call required
  • Evidence and limitations stated together
  • Responds within 24 hours

Prefer to talk first? Call or text +1 (510) 399-5523 or email jd@aisearchrankings.com.

Call Get my fit review