Website redesign services

Website Redesign Services That Protect the Search Traffic Your Site Has Earned

Website redesign services rebuild your website while protecting the search traffic it has already earned. Before design begins, we record every current page address with its traffic, plan a permanent redirect for each changed address, keep the content that earned rankings, and watch rankings, errors, and indexing through launch.

Take the free redesign risk check Talk to a strategist
  • Redirect map before launch
  • Fixed written scope
  • Reply within 24 hours

Free, with no obligation

Get a free website review

Share your website, and a strategist replies within 24 hours with what to keep, what to fix, and what to rebuild.

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Every website we build is structured so these AI search experiences can read it

  • ChatGPT logoChatGPT
  • Google AI Overviews logoGoogle AI Overviews
  • Google AI Mode logoGoogle AI Mode
  • Perplexity logoPerplexity
  • Microsoft Copilot logoMicrosoft Copilot
  • Grok logoGrok

The platform mix and monitoring coverage are confirmed for your market during onboarding.

Key takeaways

  • Redesign traffic loss is prevented before design begins rather than diagnosed afterwards.
  • The redirect map has to exist before launch day, because every old address without a redirect starts losing value when the new site goes live.
  • Rankings, errors, and indexing are watched through launch, so a problem surfaces within days.
  • Redesign work is quoted per project, and the ongoing program starts at $799 per month.
Four ways redesigns lose traffic, prevented up front
  1. Unrecorded addressesEvery current page recorded with its traffic and rankings.
  2. Missing redirectsA permanent redirect planned for every changed address.
  3. Lost content depthThe substance that earned rankings kept and restructured.
  4. Dropped page codeStructured data carried into the new templates and tested.

None of these steps is technically difficult. They are missed when nobody owns them.

Launch day risks

Most redesign traffic loss starts with one missed redirect

When an old address stops working, every link and search result pointing to it leads to an error page. The fix is simple, but only if someone planned it before launch.

Redirect mapExample
  • Old address /services.htmlGoes to /services/301 permanent
  • Old address /roof-repair.htmlGoes to /services/roof-repair/301 permanent
  • Old address /blog/storm-damage-tipsGoes to /guides/storm-damage/301 permanent
  • Old address /financing.htmlGoes to No page404 not found
Example redirect map with illustrative addresses. The highlighted row shows the kind of missed redirect that loses traffic on launch day.
  • Every address recorded

    Pages, posts, images, and files with traffic or links are listed before design starts.

  • A permanent redirect for each change

    Old addresses point to the closest new page, never all to the home page.

  • Tested before and after launch

    Redirects are checked on the staging site and again on the live site. See technical SEO.

Planning a new website?

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The protection plan

Six protections, each with a named owner

None of these steps is technically difficult. They are missed when nobody owns them, so every redesign scope assigns each one.

  1. Address inventoryEvery current page recorded with its traffic, rankings, and links.
  2. Redirect mapA permanent redirect planned for every address that changes.
  3. Content carry-overThe substance that earned rankings kept and restructured, not deleted.
  4. Structured dataPage code carried into the new templates and validated.
  5. Staging checksRedirects, speed, forms, and indexing rules tested before launch.
  6. Launch monitoringRankings, errors, and indexing watched so problems surface within days.
The six protections included in every AI Search Rankings redesign.

See what this looks like for your business

We review your current website for free and point out what to keep, what to fix, and what to rebuild.

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Before and after

A clearer website, without starting from zero

These redesigns kept what each business had earned while making the next step obvious for buyers.

Mr. Locksmith website redesign shown before and after, with the new headline and call buttons labeled
Mr. Locksmith Norwich redesign, before and after. Unverified claims and partner logos were removed from this image.
Laser Tagging Inc. website hero section before and after the redesign
Laser Tagging Inc. website redesign, before and after

Before and after screenshots from documented client projects. Select a screenshot to open the project.

We do not promise

  • Zero ranking movement, because search engines re-evaluate every changed page.

  • A date by which rankings will rise after launch.

We do commit to

  • A complete redirect map before launch, tested on staging and live.

  • Monitoring through launch, with problems reported and fixed as they appear.

Read the full terms in what AI Search Rankings guarantees, or see website design services for a new build.

Want a fixed price before you commit?

Get a written scope with the pages, features, and schedule set out before any work starts.

Request a fixed quote Call +1 (510) 399-5523

Free self check, about 2 minutes

Website redesign risk check

Answer eight questions before you redesign. Each no is a common way a new website loses the search traffic the old one earned.

Choose Yes, No, or Not sure for each question, then select See my score and fixes. Open the details under a question to see why it matters, how to check it, and the fix.

  1. Do you have a list of every current page address with its traffic and rankings?
    Why it matters and how to check

    Why it matters. You cannot protect traffic on pages you did not record before the change.

    How to check. Export pages with clicks from Search Console and all addresses from your sitemap.

    The fix. Export and save every current address with its performance data.

  2. Is there a permanent redirect planned for every address that will change?
    Why it matters and how to check

    Why it matters. From launch day, every changed address without a redirect returns an error and starts losing its value.

    How to check. Compare your address list with the new site plan and mark each change.

    The fix. Build a complete 301 redirect map before launch.

  3. Will ranking pages keep the depth of content that earned their rankings?
    Why it matters and how to check

    Why it matters. Replacing detailed copy with short phrases removes part of the reason those pages ranked.

    How to check. Compare the word count and topics of top pages in the old and new designs.

    The fix. Keep the substance of ranking pages and improve its structure instead.

  4. Is someone responsible for carrying structured data into the new templates?
    Why it matters and how to check

    Why it matters. Markup rarely survives a rebuild unless one person owns it.

    How to check. Check the project plan for a named owner of structured data.

    The fix. Assign structured data to a named owner and test it before launch.

  5. Is removing the staging noindex setting on the launch checklist?
    Why it matters and how to check

    Why it matters. A noindex tag left from staging can remove a new site from search results.

    How to check. Open your launch checklist and search for noindex and robots.txt.

    The fix. Add a launch step to remove staging noindex and crawl blocks.

  6. Will the new site deliver its content without needing scripts to run?
    Why it matters and how to check

    Why it matters. Not every crawler runs JavaScript, so a script built site can hide content that used to be visible.

    How to check. Ask your developer how pages are rendered and test a staging page with View Page Source.

    The fix. Require server rendered content for all key pages.

  7. Will analytics and conversion tracking be tested before launch?
    Why it matters and how to check

    Why it matters. Broken tracking hides both the damage and the improvement a redesign causes.

    How to check. Check the launch plan for a tracking test on forms and calls.

    The fix. Test every conversion event on staging and again after launch.

  8. Is someone watching rankings, errors, and indexing daily for the first weeks after launch?
    Why it matters and how to check

    Why it matters. Problems found in days cost far less than problems found at the next quarterly review.

    How to check. Check who owns post launch monitoring and how often they check.

    The fix. Assign daily monitoring of errors, indexing, and rankings for launch month.

Proof with its limits attached

Documented results, labeled honestly

Each result states what was measured, where the data came from, and what it does not prove. Past results show what the approach can do. They do not guarantee your outcome.

  • Laser Tagging Inc. website hero section before and after the redesign

    Measured on Google AI Overviews and AI Mode

    Client-reported private Google Search Console result

    4,460Google generative AI impressions

    Laser Tagging Inc. Google AI Overviews and AI Mode

    AI Search Rankings rebuilt the Laser Tagging Inc. digital brand and website, expanded its service-area relevance across Newark, Fremont, San Jose, and nearby Bay Area communities, and documented 4,460 client-reported Google generative AI impressions in the selected last-three-month window.

    Limitation. The report measures Google generative AI impressions. It does not prove a ChatGPT recommendation, a click, a booking, a lead, or revenue.

    Newer data shared by the client: a Google Search performance export for search type Web shows 6,109 impressions in the last 3 months as of September 13, 2026, compared with 947 in the previous 3 months. That total covers all Google web results, not only AI features. Checked September 13, 2026. Open the search performance export shared by Laser Tagging Inc. (opens in a new tab)

    Read the Laser Tagging Inc. case studyView the Laser Tagging Inc. project

  • The Toolsforhuman.com website shown on a desktop monitor

    Measured on Microsoft Copilot

    Verified result

    26,300Microsoft Copilot citations

    Toolsforhuman.com Microsoft Copilot

    AI Search Rankings used schema-first Answer Engine Optimization, layered JSON-LD, robust canonicals, and multilingual hreflang to help Toolsforhuman.com earn 26,300 Microsoft Copilot citations across 160 plus pages, including Spanish-language pages, in a sample window of about three months.

    Limitation. The result applies to the documented sample window and does not guarantee future citations.

    Read the Toolsforhuman.com case study

8 documented portfolio projects you can inspect

Laser Tagging Inc. website hero section before and after the redesign
Laser Tagging Inc. website redesign, before and after
Mr. Locksmith website redesign shown before and after, with the new headline and call buttons labeled
Mr. Locksmith Norwich redesign, before and after. Unverified claims and partner logos were removed from this image.
iBuyRobotics.com online store shown on desktop and mobile screens
iBuyRobotics.com online store on desktop and mobile

Screenshots from documented client projects. Select a screenshot to open the project.

How AI Search Rankings labels and measures results

See what we would change on your website

Share your website, and we will point out what to keep, what to fix, and what to rebuild, free and with no obligation.

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Why AI Search Rankings

Why businesses choose us for Website Redesign Services

Senior expertise, published prices, and honest reporting from the first conversation. This is what partnering with us looks like.

  • Led by a named expert

    Jagdeep Singh, Founder and Lead Answer Engine Optimization Strategist, brings 12+ years of SEO and digital marketing experience and 9 Google Skills certifications you can verify.

  • Fixed scopes and published prices

    Builds are quoted as a fixed, written scope, and the ongoing program is published at $799, $1,500, and $3,500 per month.

  • Built for search and AI from day one

    Every build ships with clean HTML, structured data that matches the page, and redirects planned before launch.

  • Proof with its limits stated

    Results such as 26,300 Microsoft Copilot citations for Toolsforhuman.com are published with how they were measured and what they do not prove.

  • Honest about what no one controls

    We guarantee the work, not rankings or citations, so you are never sold a promise that cannot be kept.

  • A fast, straight answer

    A strategist replies within 24 hours, Monday to Friday, and tells you plainly when we are not the right fit.

Ready for a website that brings in work?

Get a fixed, written scope before any work starts, with no obligation.

Request a fixed quote Call +1 (510) 399-5523

Published pricing

What Website Redesign Services costs, and which scope fits you

Every price is a fixed monthly scope of work. It is never a promise about rankings or AI citations, because other companies control those systems.

New website or redesign

Build work is quoted per project as a fixed, written scope before any work starts. A single published figure would mislead you, because the cost depends on page count, features, integrations, and content volume.

You own your domain, hosting account, content, and code when the project is finished. The ongoing monthly program is a separate decision, and you are never required to buy it.

Request a fixed project quote
  • The scope, schedule, and approval points are written down before work begins.
  • Redirects, structured data, and speed are part of the launch checklist, not extras.
  • Rankings and indexing are watched through launch.
  • You approve the design and the content before anything goes live.

Ongoing monthly program

After launch, the ongoing program keeps pages improving, content growing, and questions tracked. These are the same three published packages.

  • Local small businesses

    Local AI Answer Starter

    $799 per month

    Help nearby customers find, trust, and choose your business across Google, Google Maps, and AI answers.

    Local buyer prompts tracked
    25
    Local competitors compared
    3
    Page optimized monthly
    1
    New local answers monthly
    3 to 5
    See everything in Local AI Answer Starter

  • Growing local businesses

    Local AI Answer Growth

    $1,500 per month

    Win more calls, bookings, and quote requests across Google, Google Maps, and AI answer engines.

    Local buyer prompts tracked
    50 to 75
    Local competitors compared
    5
    Pages optimized monthly
    2 to 3
    New local answers monthly
    5 to 10
    See everything in Local AI Answer Growth

  • Competitive & multi-location businesses

    Local AI Answer Authority

    $3,500 per month

    Build a complete local authority system across Google, Maps, AI answers, reviews, and content.

    Local buyer prompts tracked
    150 to 250
    Local competitors compared
    10
    Pages optimized monthly
    5 to 8
    New local answers monthly
    10 to 20
    See everything in Local AI Answer Authority

Straight answers

Website redesign questions, answered

Plain answers to the questions buyers ask most. If yours is not here, ask a strategist directly.

Will a website redesign hurt our Google rankings?

It can if old addresses are not redirected, content that earned rankings is removed, or page code is dropped. Those risks are prevented before design begins with an address inventory, a redirect map, and a content carry-over plan. No one can promise zero movement, but most losses come from steps that were simply skipped.

What is a redirect map?

A redirect map is a list of every current page address and the new address it should permanently redirect to. It is built before launch, so every old link, bookmark, and search result still reaches the right page on launch day.

Why use 301 redirects in a redesign?

A 301 redirect tells browsers and search engines that a page has moved permanently. Google recommends permanent server-side redirects when a page address changes, which helps it transfer signals from the old address to the new one.

Can you redesign our website without changing page addresses?

Often, yes, and keeping addresses that already rank is usually the safest choice. When an address has to change, for example because the structure was confusing, it gets a planned permanent redirect.

What happens after the new website launches?

Rankings, crawl errors, and indexing are watched through launch, so a missed redirect or a blocked page is found within days and fixed, instead of being discovered months later in lost inquiries.

Can you move our website to a new platform?

Yes. A platform move follows the same protection plan, with extra checks that the new platform keeps page addresses, headings, structured data, and speed at least as good as before.

How much does a website redesign cost?

Redesign work is quoted per project as a fixed, written scope before any work starts, because the cost depends on page count, features, integrations, and how much content needs rebuilding. The ongoing monthly program starts at $799 per month and is a separate decision.

We already lost traffic after a redesign. Can you help?

Yes. We compare the old and new addresses, restore missing redirects, and recover content and page code that were removed. How much traffic returns depends on how long the problem has existed and what competitors did in the meantime.

Free, with no obligation

Protect your rankings before you redesign

Choose what you need help with and tell us where to reply. We review what your current site has earned and respond within 24 hours with the protection steps it needs.

What happens after you send it

  1. We review your website and the answers AI tools give for your buyer questions.
  2. A strategist replies within 24 hours, Monday to Friday, 9am to 6pm Pacific Time.
  3. You get a clear recommendation, including when we are not the right fit.

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