Websites Built for AI Search, Speed, and Conversion
AI-citation-ready|
Real before-and-after case studies across B2B SaaS, healthcare, legal, e-commerce, and local business. Each project shows the measurable lift in speed, conversion, and AI search visibility.
Our web design portfolio shows what changes when a site is rebuilt for AI search, speed, and conversion. Every case study below pairs the original problem with the exact solution and the measured result, from faster mobile load times and lower bounce rates to new AI Overview citations and higher form completion. The work spans custom builds, redesigns, and e-commerce stores across multiple industries.
Every Project Starts With the Numbers
Before we touch the design, we record the baseline: Core Web Vitals, conversion rate, bounce rate, and current AI search presence. That baseline is how we prove the redesign worked.
- Performance baseline: mobile LCP, CLS, and INP measured before and after.
- Conversion mapping: the exact steps where users were dropping off.
- AI visibility check: which queries cited competitors instead of you.
- Schema gap analysis: the structured data missing from key pages.
What a Rebuild Actually Changes
A good rebuild is not just a fresh look. It removes the technical and UX problems that quietly cost you leads, then adds the structure AI systems need to read and cite your pages.
- Slow mobile pages become fast, Core Web Vitals-green experiences.
- Long, confusing forms become short flows that people finish.
- Invisible content becomes AI-readable answer blocks and FAQs.
- Missing schema becomes full JSON-LD that earns rich results.
Results You Can Measure
Across the projects below, the pattern is consistent: faster sites, lower abandonment, more completed actions, and new appearances in AI search. Your results will vary by industry and starting point, but the method is the same every time.
- Conversion lift from clearer journeys and stronger trust signals.
- New AI citations on target queries that previously skipped you.
- Accessibility compliance that reduces legal risk and helps every user.
Selected Work by Industry
Filter by industry to see the challenge, the solution, and the measured outcome for each project.
B2B SaaS Lead Generation Site
Demo request rate under 1%. Site had no schema, 9s mobile LCP, and zero AI Overview presence despite 80+ target keywords.
Complete custom build with product schema, AI-readable feature comparison blocks, and a redesigned demo flow cutting form fields from 9 to 3.
Medical Clinic Website
Outdated WordPress theme causing WCAG failures, poor mobile layout, and no healthcare-specific schema. Appointment booking abandonment at 68%.
WCAG 2.2 AA remediation, MedicalClinic + Physician JSON-LD schema, redesigned mobile booking flow, and AI Overview-ready FAQ architecture.
Fashion E-commerce Store
High-traffic brand with a 1.8% add-to-cart rate on mobile. No Product schema, no review markup, and category pages with no AI-searchable content.
Shopify custom theme with Product + AggregateRating + Review schema, AI-readable category page templates with definition blocks, and optimised mobile PDP.
Law Firm Website
Generic template site with no local schema, outdated design, and no presence in AI search for practice area queries. Competitor firms dominating AI Overviews.
Custom brand build with LegalService + Attorney + LocalBusiness schema, location-specific practice area pages with FAQ architecture, and trust-signal design system.
Home Services Company
Multi-location HVAC company with no localBusiness schema, bounce rate of 82%, and zero AI citation appearances for "near me" service queries.
Redesign with HomeAndConstructionBusiness schema per location, service area pages with AI Overview-optimised FAQ, and UX-focused quote request form.
Nonprofit Organisation
Outdated donation page with 74% abandonment at the payment step. No schema, non-accessible interface failing major WCAG criteria, and poor mobile UX.
Custom build with NGO + DonateAction schema, WCAG 2.2 AA-compliant interface, streamlined 2-step donation flow, and impact storytelling content architecture.
Explore Our Design Services
The services behind the results in this portfolio.
Want Results Like These for Your Business?
Share your URL, your goals, and your industry. We will send a custom design plan within one business day.
Three clear next steps
Most visitors want one of three things: a quick check, a deeper review, or help fixing the issue.
Start with a free audit if you want a clear answer on how visible your site is in AI search.
Use a deeper review when you need to understand what is blocking visibility and what to fix first.
Use the sprint option when you want the work handled for you from start to finish.
The goal is to reach people who are already looking for the service you provide.
A clear plan makes it easier to stay visible as search changes.
Your website, content, and business signals should support the same message.
If you want a clear next step, we can help you choose the right starting point.
Contact Us